Procter & Gamble
Widen The Screen
This one is special to me. Making sure there are accurate portrayals of Black life on screen is why I got into advertising. In this film and campaign from P&G, we challenge bias created by stereotypes in the film and media industries. Additionally, we created opportunities for Black filmmakers to tell their own authentic stories.
BTS Content Series
We created a content series to show how the film was written, produced, directed, and created by a majority Black team, setting the standard for the industry.
TikTok Challenge
#WidenTheScreen was a challenge that asked Black creators to show how they can widen the screen through their own creative lens. Black makeup artists, animators, designers, photographers, filmmakers, and musicians on TikTok uploaded their video and got to be added to a network where they can be hired by P&G's creative and media partners for work on future projects.
CREDITS
Agency: Grey NY
Director: Kevin Wilson, Jr.
DP: Malik Hassan Sayeed
Global CCO: John Patroulis
CCO | President: Keith Cartwright
CCO: Justine Armour
ECD: Joe Mongognia
Producer: Rondell Wescott
ACD: Ben Howard, Alvaro Soto
Writer: Abigail Hoeflinger
Photography: Andre L Perry
AWARDS & RECOGNITIONS
CANNES LIONS 2022 - Shortlist - Titanium
CANNES LIONS 2022 - Bronze - Business Transformation
CANNES LIONS 2022 - Shortlist - B2B
CANNES LIONS 2022 - Shortlist - Direct
CANNES LIONS 2021 - Silver- Film
CANNES LIONS 2021 - 2x Shortlist- Film
ANDYS 2022 - Gold
EFFIES 2022 - Gold
D&AD - 2x Wood Pencil - Film
ONE SHOW 2022 - Shortlist - Direct
ONE SHOW 2022 - Shortlist - Culture
THE WEBBY AWARDS 2022 - Honoree
SHOTS AWARDS 2022 - Silver - Editing
AICP AWARDS 2021 - Gold - Cause
AICP AWARDS 2021 - Gold - Direction
ADC AWARDS 2021 - Film Craft - Shortlist
THE TELLY AWARDS - Silver - Social Impact
THE TELLY AWARDS - Bronze - Film