Brooklyn Nets
We Go Hard
The Nets are a part of Brooklyn’s landscape – integrated into the streets and community for which they play. So, we created a film that showed just that. The season-opener plays at home games to hype the crowd, and get the fans pumped for the game.
To help the community to get to know the team further, we also created the first-ever Brooklyn Nets outdoor open practice block party. The team interacted with their fans, and fans were able to meet the players, get a free haircut from popular Brooklyn barbers, get their sneakers freshly cleaned, and pick up some Nets swag.






Join The Fam
We also created the season membership campaign inviting fans to become family with the team. The campaign includes upgraded seats and an exclusive metro card to get fans to the games.