Gillette
Draft Night
We partnered with style icon and NFL legend, Deion Sanders to help us take over one of sports’ biggest cultural moments of the year, NFL Draft Night. In our spot, we travel back to 1989 to see a young (DeepFaked) Deion right before his famous Draft Night interview and show how his style and attitude all started off with a fresh Gillette shave.
Deepfaking Deon
Thanks to “DeepFake” technology we went back in time to see young Deion Sanders get ready for his big draft night debut. Utilizing a large amount of gpu power we trained an AI version of Deion Sanders. This training was the first step of our process, and the more information we fed the AI, the more realistic our deepfake Deion became. We used every photo of Deion from that era to teach the computer how his physical appearance looks from every conceivable instance.
Retro Draft Night Kit
Of course, we had to make a special Draft Night kit with retro packaging as a special gift just for Deion and the newly drafted players.
CREDITS
Agency: Grey NY
Production Company: Nice Shoes
Director: Harv Glazer
ACD: Ben Howard, Alvaro Soto